A study by Wake Forest University Baptist Medical Center showed that physicians were 3 times more likely to prescribe generic drugs for their patients after drug samples were removed from their offices. This resulted in major savings for their patients. Once the samples ran out for patients that received them from doctors whose policy was to distribute them, the recipients usually continued the brand name drugs, which were significantly more expensive. We no longer have drug samples in our office. We expect that our patients are reaping the benefits.
Dr. David Miller at Wake Forest University Baptist Medical Center click here for the study