Dr. Susanne Tanski of Dartmouth Medical School reported to the Annual Meeting of the Pediatric Academic Societies that the amount of money that a company spends on TV advertising is very effective in convincing under age drinkers to use their product as a “favorite brand”. Those who develop a favorite brand are then more likely to become binge drinkers and alcoholics. Many such ads appear on ESPN and similar sports channels. Budweiser was the most common brand cited.
See Family Practice News,(click here) May 15, 2011, p. 33.