Tuesday, February 16, 2016
TV Advertising is Effective
According
to a Health Tracking Poll, 44% of patients who asked their doctors about a drug
they saw advertised were prescribed the drug by their doctor. 54% of physicians recommended lifestyle or
behavioral changes. 49% recommended a
different prescription drug and 39% an over-the-counter drug. Unfortunately, the study did not track how
often a nutritional or herbal product was recommended. Even with the long list of possible side
effects and interactions that is rattled off at the end of the ad, TV
advertising is very profitable.
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