Tuesday, February 16, 2016

TV Advertising is Effective

According to a Health Tracking Poll, 44% of patients who asked their doctors about a drug they saw advertised were prescribed the drug by their doctor.  54% of physicians recommended lifestyle or behavioral changes.  49% recommended a different prescription drug and 39% an over-the-counter drug.  Unfortunately, the study did not track how often a nutritional or herbal product was recommended.  Even with the long list of possible side effects and interactions that is rattled off at the end of the ad, TV advertising is very profitable.


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